South Molton Triangle — Website Redesign Aligned with Brand Transformation
SERVICES
UX Strategy
Website Redesign
UI Design
Interaction Design
IMPACT
Transformed the website into a clean and structured experience, making it easier for users to understand the brand and navigate key information. Improved overall usability and engagement through better hierarchy and interaction design, while strengthening brand perception with a more modern and cohesive visual system. Created a scalable foundation to support future growth and updates.
LOCATION & YEAR
UK • 2025
Redesigned the website to align with the new brand identity, improving clarity, structure, and user experience while creating a more modern and premium digital presence.
The Problem
The existing website felt outdated and inconsistent with the new brand direction.
It suffered from:
Poor visual hierarchy and overwhelming layouts
Lack of clear calls-to-action
Inconsistent styling and excessive visual noise
Unstructured content that made navigation difficult
As a result, users struggled to understand the offering and engage with the site effectively.
Goal & Approach
Redesigned the website in alignment with the new brand identity, focusing on creating a clean, structured, and modern experience that improves clarity, usability, and overall perception.
Simplified layouts to reduce visual clutter, improved content hierarchy for better readability, and introduced clear calls-to-action across key sections. Designed a cohesive visual system aligned with the updated branding, resulting in a website that feels intuitive, easy to navigate, and consistent across all touchpoints.
What I Delivered
Delivered a complete website redesign including UX restructuring, UI design, and interaction design. Focused on aligning the product with the new brand identity while improving usability, clarity, and overall user experience.
